AI Powered Market Research

Truly understand what people think without discrimination or bias



Use our platform to connect with a growing panel of responders


Capture responses through video and automate analysis


Deliver actionable insights, reports and visualisations

What We're Doing

Use our platform to connect with an extensive panel of responders

Brands can use Deep Loop to manage their own research

Multiple interviews can be held simultaneously using video technology

Weeks become hours and raw data becomes insights with immediacy

Bias is now identified, understood and mitigated

Brands can make better business decisions quickly

Deep Loop automates the research process utilising virtual meetings, video analysis, and machine learning to deliver actionable insights at a fraction of the time and cost

Physalis Customer Naive No More

"I have been waiting for a product like Deep Loop that provides me with answers to my consumer questions pretty much on demand."

"Deep Loop has been helping us to research user perspectives of various mobile games that we are ideating. Consumer analytics, given by Deep Loop, lets us decide which products we should invest in."

"Deep Loop is perfectly on time when the world is also getting more digital as less face to face sessions are being run at the moment. I have experienced Deep Loop as it is today and I can only say that I am excited to continue using them."

Who we are

95 years of experience in consumer insights

Sade - CEO

Consumer Psychologist
Behavioural Economist
Data Scientist

Akin - CDO

PHD Applied statistics
Consumer Insights
Expert Data Scientist

Steve Grout

C-Suite Advisor

Anne Dorst

Strategy & Research


The Loyalty People allows clients to access a global network of loyalty experts and create a bespoke team of experts for any loyalty program & CRM project, providing the highest levels of insight and expertise in-house – from strategy to implementation and delivery.

Nuno Candeias

The Societty
Nuno is an entrepreneur and advertising professional with over 30 years experience. In Portugal , he is one of the most awarded professionals at International Advertising festivals and has a passion for helping brands get real consumer insight to drive strategy and growth.
Simon Morgan has joined the team adding the Deep Loop Research platform to his portfolio to help serve existing and new clients. Simon has extensive experience in the marketing and technology sectors having held senior positions at Collinson Group and Publicis.
We The People was established by a group of digital publishers who saw that modern brands needed a new kind of communications partner to help meet the challenges of today’s marketplace. They are a social & content communications agency, built for modern brands